Atlantic Southeast Airlines and ExpressJet have renamed themselves as SureJet following their merger.
"So where did SureJet come from? Simply put, it came from our people; it's a symbol of the assurance, reliability and trustworthiness that our 10,000 aviation professionals told us they stand for and that our airline is committed to. The new identity also combines elements from each airline's existing brand, such as the red icon from the Atlantic Southeast brand and the forward moving text from the ExpressJet brand"
Says ASA, in its blog post. At the moment, the response for the new brand from some of its employees seem to be deeply disappointing. But let's see how it goes.. After all, they don't paint their name on their planes.