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Analyses: March 2012 Archives

In an interesting turn of events, American Airlines has revealed on the GDS that it will be deploying Boeing 777 aircraft twice daily, on the Miami - Los Angeles service, from April onwards.
The new schedule is as follows..
AA299 MIA0810 - 1025LAX 772 D
AA271 MIA1115 - 1330LAX 772 D

AA1520 LAX1155 - 2020MIA 772 D
AA252 LAX1415 - 2210MIA 772 D
While it could simply be due to utilization concerns - June is usually not a month where AA deploys a 777 on the MIA-LAX route. Also interesting to note is that American will be introducing a Miami - Seattle flight from the same date, while it will also upgrade one of its Miami - London Heathrow flights to a 777.
In the event that the 777 becomes a regular stay (either seasonally or year round) on the MIA-LAX route, it could signal a step change in American's strategy. The deployment of a widebody, earlier than usual, on a trunk domestic route out of its key hubs - at the same time making a number of capacity improvements from the same hub - could indicate both a revitalised focus on Miami as a major AA hub as well as an attempt to increase its yield in a now very disciplined (capacity-wise) market.
This, together with US Airways' purchase of multiple web domains containing 'American Airlines' could tell a very interesting tale. But only the time can tell us for sure. Let us all wait and see...

Southend's Global Ambitions

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 No matter whether you consider Southend (IATA: SEN) as a 'London airport' or not - the reborn airport has made some significant progress recently. Once the third busiest airport in London with frequent large aircraft, the airport in Essex, had long remained without much activity. However, following the Stobart Air Group's purchase of the airport in 2008 - the airport appears to have received a fresh lease of life. With easyJet planning to begin a base at the airport in April - the latest airline to start operations from the airport is AerLingus Regional.


 Operated by AerArann (which in turn is soon set to become exclusively AerLingus Regional), the service will connect Dublin with Southend three times a day. The service operated with ATR 42 aircraft appears to effectively have one aircraft based at Southend for operating the route.
 The schedule for the service is listed below.
EI3301 SEN 0700 - 0845 DUB AT4 D
EI3302 DUB 0915 - 1050 SEN AT4 D

EI3305 SEN 1255 - 1440 DUB AT4 D
EI3306 DUB 1510 - 1645 SEN AT4 D

EI3307 SEN 1710 - 1855 DUB AT4 D
EI3308 DUB 1920 - 2055 SEN AT4 D

 The new service is well marketed by the airport as a link that provides easy connections to the USA. The Customs pre-clearance facilities in Ireland seems to have come handy! The services are also well timed for business passengers - providing them with an alternate option to the congested main airports of London.
 It is also worth noting that AerArann, is partially owned by Stobart Group, the parent company of the same group which owns the airport. This seems to have helped the airport to also secure a service to Waterford operated by AerArann.
 The airport is next target is to achieve a two million passenger throughput by the year 2020. The ambitions of Southend are also helped by some quick transit options for visiting the London city - which includes a train station providing quick connections to the London city. The airport's tagline of 'simply easier' too seems to be promoting the less congested nature of the airport.
 Nevertheless, becoming a 'preferred' airport for London may well take a long time for the airport as it faces much established and more financially powerful competitors on its way. And it is quite likely that it will be at least a decade away before the airport can secure its first scheduled inter-continental flight - although that probably is not in the airport's plans either.
 Southend certainly has a long way to go - but taking one step at a time - it seems to be preparing to regain its past glory.

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