Marketing: February 2011 Archives

 To celebrate the launch of a marketing drive to promote Abu Dhabi as a tourist destination, called Essential Abu Dhabi, Etihad has painted one of its Airbus A330-300 aircraft in a special livery.

 After a few years of relying on other means of advertising, Singapore Airlines has brought back its iconic Singapore Girl campaign with a new advertisement. The ad showcases San Francisco, Paris, China and India, four of SIA's most important markets. What is most interesting about the ad is that, SIA has used YouTube to launch the campaign, which is remarkable for an airline that had not been using social media so far. SIA's YouTube channel also includes four behind the scenes videos of the advert.