Well British Airways has now confirmed that it is indeed behind the mysterious Project Lauren which I wrote about earlier.
A spokesman tells my Air Transport Intelligence colleague Victoria Moores: “The company will be a wholly-owned subsidiary and will have its own set of terms and conditions for its employees, separate to BA’s mainline activities.”
Over here at Pprune not everybody is happy.
on October 12, 2007 4:26 PM | Reply
This sounds very interesting, applying the gaming theory here. If the competing airlines adopt a similar strategy this could lead to a drop in loads on the mainline carriers and subsequent oversupply. Which, would result in these (a/cs) being assigned to other lucrative sectors.
Next after US sector BA generates max revenue from the flts to India.I wont be surprised to see a increase in flts to India and China (bilaterals permitting)in 2008 after a 3mnth lag from the start of OS with USA. With the olympics coming up flts to China wont be hard to fill. Very interesting.