Pity Katharina Winkler of Ogilvy PR in London (that’s not her pictured left BTW). August gets off to a nice bright start for her as she gets the Aeroflot pan-European account at a time when the airline actually has some good stuff to talk about. Shiny new fleet with more to come, strong growth, reasonably serious hopes of Sheremetyevo getting sorted out.
The days tick by and then this happens. Since Aeroflot was apparently in the process of hiring an agency while the Kremlin was in the process of getting ready to go to war, it seems the airline is not quite as deep in the government’s pocket as generally reckoned. Or maybe it was, in a very Western way, doing the only thing it could in the light of events.
Anyway, Katharina has got her work cut out.