Cellars in the Sky – it’s back! More overblown than ever

Wine bottle.jpg

Connoisseurs of industry awards ceremonies will recall with relish last year’s Cellars in the Sky contest in which 20 airlines walked off with a magnificent 44 namechecks awards. Some more magnificent than others to be honest, British Airways’ eighth place in ‘Best Fortified or Sweet Wine in Business Class’, for example. possibly not gracing Willie Walsh’s office wall.

This year a fiendish restructuring has actually got the number ofawards up to 63. But astoundingly the number of winning airlines isdown to 18. In part that’s due to the dominance of Lufthansa, whichdoes at least have the merit of being an industry metaphor.

And there were still thrills to be had. OK, a thrill to be had. We areunlikely to forget the neck-and-neck battle for fourth best FirstClass White which saw the judges unable to separate TAM’s Selback-OsterWehlner Sonnenuhr Reisling Kabinett 2004 from American Airlines’Wegeler Bernkasteler Doctor Reisling Spatlese 2005. After two days oftrying! Decisions, decisions…

Anyway, Lufthansa is the star of the event, winning Best First ClassCellar and Best Consistency of Wines Across Business and First Class.And that’s even though it didn’t make the top five in Best Business Class, won byKLM. Meanwhile Air New Zealand won Most Informative Wine List again.

This year, as part of the general category inflation, there was a category for alliances, won by Star Alliance.Skyteam came third, possibly due to the complete absence of Air Francefrom the winners’ lists and I rather suspect from the entrants’ list.

A trying time for Skyteam’s Delta Air Lines in particular, whose entire medalhaul consisted of: Fifth Best Fortified Wine in Business Class. A veryrainy night in Georgia when the news was flashed back I suspect.

Full winners list here. Pix here.

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One Response to Cellars in the Sky – it’s back! More overblown than ever

  1. mutuelle santé October 5, 2010 at 11:40 am #

    How weird, Air France is third in first class red wine but french wines scores almost everywhere. Quite an irony I suppose. I wonder if there’s such events for food or cheese, etc.

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