Recently in Odd stuff Category

Coincidentally the day after I mentioned Aeroflot's new European PR campaign I was on the receiving end of its opening burst. As you can see below, Ogilvy PR think I am so important that they sent me a copy of the press release that they had already exclusively offered to the travel editor of The Sun. Mind you, she has her own problems, and probably needs all the help she can get.



29th August 2008
EXCLUSIVE FOR LISA MINOT, THE SUN

AEROFLOT'S CABIN SERVICE SCORES FIRST-CLASS RESULTS IN IATA PASSENGER SURVEY

Russian airline in top five of European customer satisfaction study
Cabin crew attains first-rate marks with courtesy and responsiveness
Business traveller loyalty rate of 85 per cent boosts passenger growth
New self-check-in facilities, Russian airport rail link and Moscow airport terminal

Pity Katharina Winkler of Ogilvy PR in London (that's not her pictured left BTW). August gets off to a nice bright start for her as she gets the Aeroflot pan-European account at a time when the airline actually has some good stuff to talk about. Shiny new fleet with more to come, strong growth, reasonably serious hopes of Sheremetyevo getting sorted out.

The days tick by and then this happens. Since Aeroflot was apparently in the process of hiring an agency while the Kremlin was in the process of getting ready to go to war, it seems the airline is not quite as deep in the government's pocket as generally reckoned. Or maybe it was, in a very Western way, doing the only thing it could in the light of events.

Anyway, Katharina has got her work cut out.

This time I can't decide - anyone shed any light???