My friends Grant McHerron and Steve Visscher over at the excellent Plane Crazy Down Under podcast have a joke slowly becoming true.
Jetstar aircraft are branded as "A Qantas Group Airline" (above). Yet Qantas's new CEO, Alan Joyce, came from Jetstar--which he founded--and Qantas is adopting Jetstar initiatives, particularly with regard to cost-cutting. And as Qantas's freshly released half-yearly results indicate, as last year's full results did too, Jetstar is propping up Qantas.
The Plane Crazy joke is when Qantas aircraft will be branded as a "Jetstar Airline".
My colleague Siva Govindasamy inadvertently reached that conclusion in his blog today:
Sure, Qantas would say that full-service carriers everywhere were devastated by the economic crisis. However, the Group's two-brand strategy increasingly appears to be Jetstar leading and Qantas following.