If the hints were not enough that Virgin Blue would re-brand as Virgin Australia, the airline has today applied to the country's corporate regulator to formally begin changing its name to Virgin Australia.
In forms signed by Virgin Blue company secretary Merren McArthur, Virgin Blue International Airlines has reserved Virgin Australia International Airlines for its name change while Virgin Blue International (Holdings) has reserved Virgin Australia International (Holdings).
"It's simply part of a process to reallocate business names between existing companies within our group," a spokesman says, even though the two new reserved names by definition are original and not existing, to which he could not comment on. He could not be drawn to explain why names might be "reallocated".
Recently, the Virgin Group's brand management group trademarked a Virgin Australia logo. The spokesman declined to comment on it, saying "When the time comes to make an announcement, we'll certainly do so."
No filings have been lodged yet for Pacific Blue, Polynesian Blue, or V Australia. Separately, sources now confirm V Australia will absorb Pacific Blue and Pacific Blue aircraft will be re-painted in the existing V Australia livery. The arrangement with Polynesian Blue is unknown.
In forms signed by Virgin Blue company secretary Merren McArthur, Virgin Blue International Airlines has reserved Virgin Australia International Airlines for its name change while Virgin Blue International (Holdings) has reserved Virgin Australia International (Holdings).
"It's simply part of a process to reallocate business names between existing companies within our group," a spokesman says, even though the two new reserved names by definition are original and not existing, to which he could not comment on. He could not be drawn to explain why names might be "reallocated".
Recently, the Virgin Group's brand management group trademarked a Virgin Australia logo. The spokesman declined to comment on it, saying "When the time comes to make an announcement, we'll certainly do so."
No filings have been lodged yet for Pacific Blue, Polynesian Blue, or V Australia. Separately, sources now confirm V Australia will absorb Pacific Blue and Pacific Blue aircraft will be re-painted in the existing V Australia livery. The arrangement with Polynesian Blue is unknown.
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