Archive | May, 2011

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Jetstar’s seat colour joke an accolade to Virgin Australia

This edition of quirky news is courtesy of Jetstar’s press release today announcing its new a la carte fare structure. Commenting on the ability to pick an assortment of offerings, the release quotes Jetstar chief executive Bruce Buchanan saying: “You can choose almost everything but the seat colour.”It was a spin on Henry Ford’s classic […]

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Chart: how much it costs to check a bag on an Australian flight

With Jetstar’s revamping of its fare structure, including new checked luggage prices, I thought it would be worthwhile to compare the new checked bag fees.If you’re flying on the upper half of the Australian airline spectrum in a basic economy fare, Qantas includes checked luggage (23kg) while Virgin Australia will sell you the same weight […]

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Jetstar, now offering Qantas frequent flyer points, strikes Virgin et al

Much news lately has been about Virgin Australia’s move upmarket to capture more of the corporate sector, but a quieter story is what is happening to the portion of the leisure market Virgin will have to give up.The latest development is today’s announcement that Jetstar has a new fare class option that will enable passengers […]

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Air NZ and Virgin Australia plan product integration

Air New Zealand is planning for its four-tiered “Seats to Suit” product and fare structure to serve as the model of its integrated product offering with trans-Tasman joint-venture partner Virgin Australia. “While the product names might be different, the range of product offerings will be relatively similar between the two airlines,” ANZ chief executive Rob […]

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Interview with Virgin Australia’s livery designer

For the livery of the newest Virgin Group airline, Virgin Australia creative director Hans Hulsbosch took inspiration from the Group’s oldest livery: the 1984 scheme that debuted on Virgin Atlantic’s Maiden Voyager. “I went all the way back to the origins of Virgin and then leapfrogged, hopefully, to another era,” Hulsbosch says on the Sydney […]

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What Australian aviation might look like when Emirates operates 100 Oz flights a week

As if Emirates’ announcement of a US$1.6b annual profit amidst erupting volcanoes and other natural disasters was not an impressive enough figure, the carrier is tooting a future ambition to increase its weekly Australian flights from the present 63–70 come October–to over 100. It is a not-so-subtle reminder to this region’s airlines to re-evaluate their […]

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A look at what’s next for Virgin & Delta following US anti-trust approval

Key changes to the proposed anti-trust alliance between Delta and Virgin Blue (now Australia) convinced the US Department of Transportation to overnight tentatively approve the alliance for five years, saying the two carriers “have made every effort to achieve efficiency-enhancing integration at the outset”.  Virgin now has the icing on its cake, to invoke a […]

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Singapore 777 makes cameo in Virgin Australia ad #NewVirgin

This edition of quirky news is brought to you by Virgin Australia, whose new sixty-second television advertisement features music by Les Gock Sound Thinking and cameos from uniform designer Juli Grbac, creative director Hans Hulsbosch, and a Singapore Airlines Boeing 777 aircraft. Say what? The 777 makes a brief appearance around the :46 second mark when […]

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Photos: Virgin Australia 737 and A330 debut at Sydney with Sir Richard Branson #NewVirgin

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Photo: Virgin Australia 737 and A330 arrive in Sydney #NewVirgin

Two re-branded aircraft have met in Sydney for the airline’s official re-launch as Virgin Australia. Boeing 737-800 VH-YFC arrived first from Christchurch, where it had been re-painted, and Airbus A330-200 VH-XFB arrived from Malaysia’s Subang where it had been re-painted.  

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