For those who missed the story of Virgin Blue’s quiet, if blatant, re-branding to Virgin Australia–announced in Sydney today–here is how Virgin got born again. Virgin Australia was the long favoured name of the new operation, continuing the Virgin Group’s geographical naming inclinations. The name, however, was already a registered business in Australia. But the […]
Archive | May, 2011
The Virgin Australia livery has been revealed a few hours ahead of its official launch thanks to a spotter who captured Airbus A330-200 VH-XFB departing Subang, Malaysia as ferry flight VOZ9062 for Sydney with Sir Richard Branson onboard. Read more… You can follow updates from this morning’s events through my posts on Twitter. Photo: Jon […]
When Virgin Group chief executive Sir Richard Branson tomorrow morning steps off Airbus A330-200 VH-XFB at Sydney airport and declares that after 10 years, 8 months, and 4 days of the Virgin Blue operation it will be re-branded as Virgin Australia in a Virgin Atlantic-esque look, that will only be the start of the next round […]
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