Qantas’s subtle response to Virgin-Singapore deal

China Eastern QF Kingfisher.jpgIn Qantas’s statement on the ACCC granting interim approval for the carrier’s joint business agreement with American Airlines (so much for taking a close look) is a poke at the Virgin Australia-Singapore Airlines alliance announced this week.

In that deal Virgin Australia chief executive John Borghetti highlighted the significance of gaining access to China and India: “If we look at the link between China, Australia and the mining industry, it makes a lot of sense. China is deeply involved in the Australian mining industry, and many mining companies have their offices in Singapore. Flying to China or India yourself is always going to be difficult, but this gives us a great link.”

The Qantas statement, below, specifically mentions the carrier’s partnership with China Eastern, but strangely not Cathay Pacific, who expects to rely heavily on Chinese traffic–a further sign of weak relations between Cathay and Qantas? Indian carrier Kingfisher Airlines also receives a mention.


Membership of the oneworld alliance gives Qantas customers access to a group of world-class airlines in all regions of the world. This week we announced that Malaysia Airlines will join oneworld in 2012, increasing its reach in Asia, and following India’s Kingfisher Airlines and Germany’s Air Berlin.

During 2010 we also added a number of new destinations to our codeshare partnership with China Eastern. These partnerships increase choice and convenience for customers, and alliances will remain a key focus for Qantas in coming months.

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