Jetstar to slowly roll out revised livery



Jetstar has quietly premiered a revised livery featuring the group’s new typography and all black billboard titles.

The livery, for the group’s Airbus fleet, will be applied to all new aircraft while aircraft in old schemes “will be repainted as required,” a Jetstar spokeswoman says.

The previous logo featured “Jet” in black, “star” in orange, and “.com” in gray, all in a block sans-serif typeface. The new logo also uses a sans-serif typeface but one with more curves. A thinner version of the typeface is used for the “.com” part of the title.

Jetstar introduced the revised livery as part of its “refreshed branding” across the group. The logo was first publicly used in May when Jetstar overhauled its website.

Qantas previously refreshed its marketing looks by adopting a sans-serif typeface for non-logo uses.

The revised Jetstar livery was first seen, above, on a newly-manufactured Airbus A320 at the airframer’s Hamburg site. The aircraft, MSN 4772 and bearing French test registration F-WWDH, is due to be delivered to Jetstar Asia where it will be-registered 9V-JSK.



Jetstar has previously made subtle changes to its livery, namely enlarging the titles.

For reference here is the previous livery:

Jetstar A318
Photograph: AirSpace user Rear Loader


3 Responses to Jetstar to slowly roll out revised livery

  1. JOHN OLEARY July 5, 2011 at 2:02 pm #

    FOR ME, THE TAIL SHOULD JUST BE THE ORANGE STAR .. IT WOULD THEN BE REFLECTIVE ON BOTH SIDES !!

  2. Chris July 6, 2011 at 12:34 am #

    Is it just me or does that new font (particularly the “.com” bit) look remarkably like the new Virgin font?

  3. Will Horton July 6, 2011 at 8:39 pm #

    Hi Chris,
    The font is in the thin-style vein of Virgin’s, but then again that style is all the rage these days.

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