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Jetstar A320

Qantas complacency at its finest, and how Joyce may be its only hope

For some, a recent Hitler parody video explains all that is wrong with Qantas. But for those wanting a more insightful and accurate account, look no further than 13 words chief executive Alan Joyce delivered last week about Qantas International: “It has achieved its required returns only three times in the past 15 years.”And if […]

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Malaysia Airlines alliance stymies Oman Air’s Australia strategy

Oman Air’s plan to codeshare to Australia with Malaysia Airlines (MAS) has been put on hold following the latter’s intention to join the Oneworld alliance from late 2012, as we reported on our Air Transport Intelligence service.The Omani national carrier had been in discussions with MAS to establish a virtual network serving Australia, a spokesman […]

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Qantas’s subtle response to Virgin-Singapore deal

In Qantas’s statement on the ACCC granting interim approval for the carrier’s joint business agreement with American Airlines (so much for taking a close look) is a poke at the Virgin Australia-Singapore Airlines alliance announced this week.In that deal Virgin Australia chief executive John Borghetti highlighted the significance of gaining access to China and India: […]

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American Airlines argues why it should not serve Australia

American Airlines will next year start taking delivery of Boeing 777-300ER aircraft, above, but the carrier says it will not fly them to Australia. Image: Boeing American Airlines says its suboptimal long-haul fleet and pilot contract restrictions prohibit it flying to Australia.The oneworld partner discussed its network strategy in its application to the US Department […]

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QF A380

Qantas: We’re at a disadvantage on the trans-Pacific

Photograph: AirSpace user afkabruce98 I wish I could unite Brett Godfrey and Scott Swift so I could watch their jaws drop at Qantas claiming that with a 37% trans-Pacific market share last year, the largest of any airline or alliance, it is at a competitive disadvantage.The disclosure was made in Qantas’s and American Airlines’ application […]

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Virgin’s alliance with Singapore and brand transformation go hand in hand

Singapore Airlines chief executive Goh Choon Phong and Virgin Australia chief executive John Borghetti ink their long-planned agreement in Singapore. Photos: Ghim-Lay Yeo/Flightglobal The prospect a few years ago of a motley of airlines including Air New Zealand, Delta, Etihad, Singapore Airlines, and Virgin Blue working together would have seemed odd if not farfetched, but […]

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MAS 747

Malaysia Airlines into oneworld–and out of Virgin as Singapore Air moves in?

Malaysia Airlines Boeing 747-400 departing London Heathrow. Photograph: AirSpace user apgphoto Malaysia Airlines’ announcement today to join the oneworld alliance from late next year has deep implications for Qantas, who is sponsoring Malaysia’s entry, and Virgin Australia. The ramifications for Virgin are more clear-cut, although official word is awaiting. Virgin and Malaysia can be expected […]

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Singapore Air 777

Singapore’s LCC: what does it mean for Jetstar, and does it have (need?) Virgin’s blessing?

Photograph: AirSpace user ilpavone2004 Jetstar and Qantas are going to wake up tomorrow morning with a headache not preceded by a fun night. Such is the impact of Singapore Airlines announcing this evening it will establish a wholly-owned, no-frills, low-cost, carrier. The as-yet unnamed carrier (hello Durian Aviation?) will operate unspecified widebody aircraft on undisclosed medium/long-haul […]

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Should the Qantas-AA application be approved?

The crux of Qantas and AA’s joint business agreement (JBA) application is if the two carriers should be granted greater leveraging power by being able to coordinate prices and capacity. Everything else in the application, which the carriers are eager to talk up, can be done without approval, and even without approval Qantas and AA […]

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Proposed Qantas-AA deal pulls wool over investors’ eyes

Although passengers will see gains if Qantas receives approval of of its joint business agreement (JBA) to “reinvigorate” its partnership with American Airlines, the main beneficiary will be Qantas investors and stakeholders because the application shows that Qantas is finally doing something.(See related post: should the JBA be approved?)From the four years since Virgin Blue […]

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