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24 August is a rebirth, not death, for Qantas

Navigating the challenges For those of you digging through wardrobes to find your best black attire and recalling years of memories to pick a few salient points to eulogize Qantas on 24 August when chief executive Alan Joyce announces a re-structure for its international division, you would be better off to stop what you are […]

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Air New Zealand and Qantas take top honours at strategy awards

On Sunday evening in London Air New Zealand and Qantas took top honours at the 10th annual Airline Strategy Awards, hosted by Flightglobal publication Airline Business. UK representatives of the carriers accepted the awards at Lincoln’s Inn.Air New Zealand won for marketing, with our judges–who include Ray Webster, Joe Leonard, and Geoff Dixon–saying Air NZ […]

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Tiger Airways Australia pulls out of aviation conference

For those of us counting on next week’s Australia Pacific Aviation Outlook Summit to receive real answers about Tiger Airways Australia’s grounding, keep looking.Tiger Australia managing director Crawford Rix–whose resignation was announced last week–has pulled out of delivering a keynote at the conference and has not been replaced. A conference spokeswoman confirmed Rix’s and Tiger’s […]

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No Australian subsidiary soon, AirAsia says

A fleet of AirAsia Airbus A320s could be on their way to Australia, but not soon. Photograph: AirSpace user commercial aviation The current woes of Tiger Airways Australia are not enough for competing pan-Asian carrier AirAsia to fast-track its evaluation of launching a subsidiary in Australia.“Regarding AirAsia Australia, it remains a possibility although not in […]

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Qantas complacency at its finest, and how Joyce may be its only hope

For some, a recent Hitler parody video explains all that is wrong with Qantas. But for those wanting a more insightful and accurate account, look no further than 13 words chief executive Alan Joyce delivered last week about Qantas International: “It has achieved its required returns only three times in the past 15 years.”And if […]

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John Travolta’s 707 is at the Paris Air Show–but why?

Way, way, way in the background of the above pic taken while walking about the Paris Air Show at Le Bourget is John Travolta’s Boeing 707, N707JT. It is parked with some vintage jets away from the publicly-accessible static area, and thus no opportunity to pry further.We do know Travolta loves aviation, and he did […]

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Singapore’s LCC: what does it mean for Jetstar, and does it have (need?) Virgin’s blessing?

Photograph: AirSpace user ilpavone2004 Jetstar and Qantas are going to wake up tomorrow morning with a headache not preceded by a fun night. Such is the impact of Singapore Airlines announcing this evening it will establish a wholly-owned, no-frills, low-cost, carrier. The as-yet unnamed carrier (hello Durian Aviation?) will operate unspecified widebody aircraft on undisclosed medium/long-haul […]

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Musings on Qantas’ declining service standards and Virgin’s opportunity

Qantas’ Centre of Service Excellence. A lot of good that’s done? Much is said by many people of declining service standards at Qantas. But rarely is systematic, not anecdotal, evidence presented.“Service” is the keyword in the business today as Virgin Australia seeks to woo Qantas passengers based on both price and experience. As Virgin Australia […]

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There’s more than ‘Australia’ to Virgin’s Wednesday

When Virgin Group chief executive Sir Richard Branson tomorrow morning steps off Airbus A330-200 VH-XFB at Sydney airport and declares that after 10 years, 8 months, and 4 days of the Virgin Blue operation it will be re-branded as Virgin Australia in a Virgin Atlantic-esque look, that will only be the start of the next round […]

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Photo: Virgin Australia logo revealed

Virgin Enterprises Limited, the brand management arm of Sir Richard Branson’s Virgin Group, has submitted the above logo to be trademarked with the Australian government’s brand management body, IP Australia, who only displays black and white versions of submissions. The Virgin Australia name has been registered as a trademark for an airline name and affiliated […]

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