Tag Archives | John Borghetti

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Virgin’s alliance with Singapore and brand transformation go hand in hand

Singapore Airlines chief executive Goh Choon Phong and Virgin Australia chief executive John Borghetti ink their long-planned agreement in Singapore. Photos: Ghim-Lay Yeo/Flightglobal The prospect a few years ago of a motley of airlines including Air New Zealand, Delta, Etihad, Singapore Airlines, and Virgin Blue working together would have seemed odd if not farfetched, but […]

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Musings on Qantas’ declining service standards and Virgin’s opportunity

Qantas’ Centre of Service Excellence. A lot of good that’s done? Much is said by many people of declining service standards at Qantas. But rarely is systematic, not anecdotal, evidence presented.“Service” is the keyword in the business today as Virgin Australia seeks to woo Qantas passengers based on both price and experience. As Virgin Australia […]

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In Virgin Blue-Etihad alliance, it’s old friends re-united

As Virgin Blue’s V Australia prepares for a major strategy shift by launching flights to Abu Dhabi next month as part of its alliance with Etihad Airways, it is worth noting the partnership has a friendship at its core.Virgin Blue chief executive John Borghetti and his counterpart at Etihad Airways, James Hogan, were all smiles […]

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First Phase of Virgin Blue Network Review: Overdue and Lacklustre

Pacific Blue’s B737-800s will re-deployed to trans-Tasman and Southeast Asian routes. Photos by AirSpace user FlyPHANUKhttp://www.flightglobal.com/airspace/media/flyphanuk/canterbury-belle-35249.aspx. Two words summarise the first phase ofVirgin Blue’s network review: overdue and lacklustre. Pacific Blue After 21 months flying domestic New Zealand routes, Virgin Blue’sPacific Blue subsidiary will exit the domestic New Zealand market, citinglosses in the tens of […]

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With Second Virgin PR Rep Sacked, Where is Virgin Going?

A mere month ago at an aviation gathering, I sat next to a Virgin Blue PR rep who was still distraught over the previous week’s firing of the group’s GM of Public Affairs, Heather Jeffery. The move occurred only three days after former Qantas executive John Borghetti took over from founder Brett Godfrey, a timing […]

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Virgin Blue May Shift V Aus Flights to Pacific Blue; Delays Break-Even for V Aus

Virgin Blue could shift some of its V Australia routes to Pacific Blue, whose B737-800 is seen touching down at New Zealand’s Christchurch. Photo: Will Horton.The Virgin Blue Group has affirmed its commitment to a number of its destinations but acknowledges it could shift some flights operated by its long-haul and full-service V Australia subsidiary […]

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Virgin Blue Poised to Introduce Business Class for Better Margins; Borghetti Refutes ‘Desk Clearing’ Profit Downgrade

Virgin Blue’s short-haul fleet is poised to see the introduction of business class under the carrier’s “New Blue” strategy. (Photo: Will Horton)Virgin Blue’s long-term “New Blue” strategy for the group aims to capture more of the corporate market with a business class while vowing its leisure product will be “attacking all three of our competitors […]

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Borghetti Comes In, PR Manager Goes Out

New Virgin Blue Group CEO John Borghetti held the reigns for barely a week before it was announced that Danielle Keighery would replace Heather Jeffery as the group’s GM of Public Affairs, a position Jeffery held since 2005. The timing, sources say, is not a coincidence and the decision not on Jeffery’s terms.According to Travel […]

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