Tag Archives | oneworld

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Malaysia Airlines into oneworld–and out of Virgin as Singapore Air moves in?

Malaysia Airlines Boeing 747-400 departing London Heathrow. Photograph: AirSpace user apgphoto Malaysia Airlines’ announcement today to join the oneworld alliance from late next year has deep implications for Qantas, who is sponsoring Malaysia’s entry, and Virgin Australia. The ramifications for Virgin are more clear-cut, although official word is awaiting. Virgin and Malaysia can be expected […]

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If Qantas is dying, it only has itself to blame (part one: alliances)

Etihad – a missed opportunity for Qantas? Photograph: Yannick Delamarre. The importance of a global alliance–oneworld, SkyTeam, and Star–largely depends on which hemisphere you live in. If in the north, that global alliance is critical. If in the south or working for a Virgin group airline, geographic strategy comes before alliances.That maxim is now being […]

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To bundle or not to bundle?

Take off for oneworld. Photograph: AirSpace user commercial aviation As airlines continuously look to enhance their bottom line, one contemplation of low-cost carriers in this region is if they should bundle their fares or not.Leaving fares unbundled gives passengers choice, but bundling allows airlines to extract higher yields and attract passengers who do not want […]

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