Tag Archives | Singapore Airlines

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Qantas’s subtle response to Virgin-Singapore deal

In Qantas’s statement on the ACCC granting interim approval for the carrier’s joint business agreement with American Airlines (so much for taking a close look) is a poke at the Virgin Australia-Singapore Airlines alliance announced this week.In that deal Virgin Australia chief executive John Borghetti highlighted the significance of gaining access to China and India: […]

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Virgin’s alliance with Singapore and brand transformation go hand in hand

Singapore Airlines chief executive Goh Choon Phong and Virgin Australia chief executive John Borghetti ink their long-planned agreement in Singapore. Photos: Ghim-Lay Yeo/Flightglobal The prospect a few years ago of a motley of airlines including Air New Zealand, Delta, Etihad, Singapore Airlines, and Virgin Blue working together would have seemed odd if not farfetched, but […]

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Malaysia Airlines into oneworld–and out of Virgin as Singapore Air moves in?

Malaysia Airlines Boeing 747-400 departing London Heathrow. Photograph: AirSpace user apgphoto Malaysia Airlines’ announcement today to join the oneworld alliance from late next year has deep implications for Qantas, who is sponsoring Malaysia’s entry, and Virgin Australia. The ramifications for Virgin are more clear-cut, although official word is awaiting. Virgin and Malaysia can be expected […]

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Singapore’s LCC: what does it mean for Jetstar, and does it have (need?) Virgin’s blessing?

Photograph: AirSpace user ilpavone2004 Jetstar and Qantas are going to wake up tomorrow morning with a headache not preceded by a fun night. Such is the impact of Singapore Airlines announcing this evening it will establish a wholly-owned, no-frills, low-cost, carrier. The as-yet unnamed carrier (hello Durian Aviation?) will operate unspecified widebody aircraft on undisclosed medium/long-haul […]

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Singapore 777 makes cameo in Virgin Australia ad #NewVirgin

This edition of quirky news is brought to you by Virgin Australia, whose new sixty-second television advertisement features music by Les Gock Sound Thinking and cameos from uniform designer Juli Grbac, creative director Hans Hulsbosch, and a Singapore Airlines Boeing 777 aircraft. Say what? The 777 makes a brief appearance around the :46 second mark when […]

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From Rolls-Royce, eleven words worth a million

Engineers conduct a borescope investigation of the no. 2 Trent 900 engine on Qantas A380 VH-OQC in Sydney on 6 November. Photo: Will HortonLast Friday night Andrew Dudgeon naturally took to the stage precariously.The chief executive of Rolls-Royce Australasia was to present the technical story of the year award at the National Aviation Press Club […]

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Goodbye boomerang? Virgin Blue to introduce new livery

Virgin Blue has confirmed what it has been wink winking, nudge nudging at for months: it will introduce a new livery.The carrier says it has hired Hans Hulsbosch as Creative Director who will be tasked with creating the carrier’s new livery as well as corporate identity. Virgin Blue has not given a timeline or cost […]

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