Tag Archives | Virgin Blue

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How a Virgin (airline) got born again

For those who missed the story of Virgin Blue’s quiet, if blatant, re-branding to Virgin Australia–announced in Sydney today–here is how Virgin got born again. Virgin Australia was the long favoured name of the new operation, continuing the Virgin Group’s geographical naming inclinations. The name, however, was already a registered business in Australia. But the […]

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There’s more than ‘Australia’ to Virgin’s Wednesday

When Virgin Group chief executive Sir Richard Branson tomorrow morning steps off Airbus A330-200 VH-XFB at Sydney airport and declares that after 10 years, 8 months, and 4 days of the Virgin Blue operation it will be re-branded as Virgin Australia in a Virgin Atlantic-esque look, that will only be the start of the next round […]

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Safety concerns may delay Virgin Blue A330 services

A series of concerns from air safety regulator the Civil Aviation Safety Authority may delay Virgin Blue’s 26 May introduction of its A330-200 aircraft featuring business class to better compete with Qantas and achieve higher yields.Last week one of the aircraft’s crew failed a line check, a formal test of airmanship measured against regulations, and […]

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Virgin Blue applies for Virgin Australia name change

If the hints were not enough that Virgin Blue would re-brand as Virgin Australia, the airline has today applied to the country’s corporate regulator to formally begin changing its name to Virgin Australia.In forms signed by Virgin Blue company secretary Merren McArthur, Virgin Blue International Airlines has reserved Virgin Australia International Airlines for its name […]

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Photos: Virgin Blue’s new Sky Interior 737 revealed

Virgin Blue’s (Australia’s?) first Sky Interior Boeing 737 aircraft, VH-YFC, entered commercial service this weekend and photos are already coming in.Photos of the all-economy 180 seat aircraft depict a simple and nondescript gray and black leather interior, a sharp departure from the carrier’s current bright blue and red seats. Even the carrier’s forthcoming A330 aircraft […]

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Virgin Blue in final stages to re-brand as Virgin Australia

INSIDE Virgin Group acquires Virgin Australia name and Internet domain virginaustralia.com.au Virgin Blue applying new name internally Virgin Blue executives appointed to Virgin Australia Airlines and Virgin Australia Holdings Virgin Blue is in final stages to re-brand its domestic operation as Virgin Australia following the federal court siding with a claim from Sir Richard Branson’s […]

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Virgin Blue back to being stuck between Qantas, but for how long?

With Virgin Blue announcing more details of its domestic A330 service offering, it is evident the carrier is back to where it is trying to depart from: stuck in the middle between Qantas.Before John Borghetti joined as the carrier’s chief executive, the middle market position Virgin embraced and others derided was Virgin offering more than […]

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Delta Air Lines mum on purchasing Virgin Blue’s E170s

Photograph: AirSpace user Planet Aircraft It has been over a month since Virgin Blue chief executive John Borghetti said at the carrier’s half-annual results that there would soon be news on the withdrawal and sale plans of the carrier’s 6-strong Embraer 170 fleet.“We are in discussions with a number of parties and there is nothing […]

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Virgin Blue gives peek of new economy cabin

Continuing the theme of expunging blue, Virgin soon-not-Blue’s new economy interior, which the carrier is quietly showing off, sports sleek black leather seats (hello Virgin America) with red and purple colour bands on the headrests.The red and purple headrests are the same colour as Virgin Blue’s new uniform and could be further indication the forthcoming […]

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Virgin’s domestic A330s: good for competition but not service

Virgin Blue’s business class product on its A330 aircraft that will start service on 26 May. The full details of Virgin Blue’s domestic A330 services, to commence 26 May on Sydney-Perth, were released today, and the result is lackluster and throws the premium service ball back in Qantas’ court.Virgin Blue will operate the ex-Emirates A330-200 […]

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