While József Váradi jokes he needs to “remind himself as it was so long ago” that his airline was engaged in a struggle with SkyEurope Airlines to control eastern Europe’s budget sector, he says an inability to stick to its knitting was why SkyEurope lost out to Wizz Air.
“SkyEurope had a huge presence in Hungary and Poland, then, overnight, they cut their entire operations there and moved everything into Prague and Vienna. One day they defined themselves as an ultra-low-cost carrier, another they became the business airline of central and eastern Europe.
”In comparison, he says Wizz has always been focused on what it wanted to achieve. “We wanted to be very streamlined in the business model so we were not wandering. We were clear from day one which business model we wanted to implement.