Man for all reasons
Craig Kreeger was an interesting selection as the successor to the very English and chilled-out Steve Ridgway, who had served Sir Richard Branson’s airline for most of its three decades in existence, and been the chief executive for 12 of those years. One known rival for the job was Virgin’s chief commercial officer Julie Southern, who has now left the airline following Kreeger’s appointment.
“I can only speak of what I bring, which is 27 years in the business [at American Airlines] and I’ve had responsibility in virtually every part of the airline except technical/operations,” says Kreeger. “I’ve quite a bit of experience in the transatlantic marketplace and overseeing joint ventures – both with British Airways and with Japan Airlines.
“So I have a bit of very relevant experience, and I think as a leader I’ve got some qualities around communication and people that fit very nicely into the Virgin culture.”