Thinking on a global scale is not a new concept for Norm Liu. His international outlook comes, in part, from his family heritage. His parents emigrated to the USA from Shanghai during the 1949 civil war. His wife Jai is from South Korean capi
tal Seoul, while his two daughters are fluent in Korean and can speak some Chinese.
Liu went on to become a graduate of Yale University and later received an MBA from Harvard. His first job after college was selling powerplants for Westinghouse in Taiwan and South Korea.
Even in his spare time, Liu enjoys investing in the international stock markets and residential properties in Asia.
“These hobbies have worked out pretty well, plus they help me understand local business conditions even more when I meet with airline customers,” he says.
A 26-year GE veteran, Liu has also been involved in big-ticket leasing and project finance, was vice president of business development at GE Capital headquarters, and was briefly managing director of its investment bank Kidder, Peabody and served on its management committee.
Liu has been with GECAS for 16 years, three as chief executive and 13 as executive vice-president of commercial operations.
“I enjoy seeing young carriers grow, especially in the fast changing emerging markets,” he says.
“Many jobs are created and new places are opening up like Myanmar, where we recently leased two Embraer jets to the flag carrier, Myanmar Airways.”