Rickard Gustafson - SAS

  • Rickard Gustafson - SAS

    "The world had changed, and changed rapidly. New players had entered the market with no heritage"

  • Rickard Gustafson - SAS

    "It’s hard to change, hard to take benefits from people and change people’s lives. We had to take it all the way to the cliff"

  • Rickard Gustafson - SAS

    "You can never relax, but we’re in a much better position than before. We feel we’ve been able to create a stronger balance sheet. That’s an important step"

  • Rickard Gustafson - SAS

    "I think Europe needs further consolidation. There are too many players, too much competition, and everyone’s struggling"

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