Top News on Shashank Nigam

  • Webbies 2010: scoops website of the year in the Flightglobal Webbies

    Private jet booking site, pilot training site and Cranky Flier, a blog, are among this year's victors in The Webbies, Flightglobal's annual aviation web awards.

  • Other News for Shashank Nigam

  • Standing up for new seats

    Will the vanguard nature of Asian carriers open the door to vertical and stacked sleeper seat designs on aircraft?

  • Connectivity explored as AirAsia X mulls long-term IFE&C strategy

    <p>Malaysian long-haul low-cost carrier AirAsia X is exploring the possibility of equipping its newly-ordered Airbus...

  • News Listings for Shashank Nigam

  • ANALYSIS: Social media is no longer a marketing afterthought for savvy airlines

    News | 11 Feb 2014 14:16 | Shashank Nigam

    As social media becomes the channel of choice for rapid, mass communication, airlines must use it to the full to maintain control over their brands
  • ANALYSIS: Upping the social media game

    News | 07 Feb 2014 17:21 | Edward Russell

    Airlines are waking up to the potential of social media not only as a customer service tool but also as a way to significantly boost revenue
  • ANALYSIS: Crisis management lessons from the Asiana crash

    News | 12 Aug 2013 14:58

    The crash of an Asiana aircraft in San Francisco in July provides a number of lessons in social media crisis management for airline marketing departments
  • ANALYSIS: Why airlines must adapt to social media evolution

    News | 20 Feb 2013 15:55

    As more airlines engage with the likes of Facebook and Twitter, those that want to stay ahead must embrace opportunities offered by mobile and on-board wi-fi in order to transform their social media relationships into real-world loyalty
  • FEEDBACK: The connected traveller has arrived, now airlines must drive results

    News | 27 Jun 2012 13:17

    Passengers can now access wi-fi across almost every part of thier travel journey. Meeting these expectations for connectivity is both a challenge for airlines and airports to live up to, but also an opportunity to add value and drive ancillary revenues.
  • FEEDBACK: Cult relationship management in the social media age

    News | 20 Feb 2012 14:10 | Shashank Nigam

    With large numbers of people who are not flying with an airline able to drive significant business to or away from it through social media, SimpliFlying chief executive Shashank Nigam looks at the importance of cult relationship management