News Listings for Snowflake

  • INTERVIEW: SAS chief executive Rickard Gustafson

    News | 24 Mar 2014 10:56 | David Kaminski-Morrow

    ​Copenhagen’s mid-November chill could hardly have been more suitable as an atmosphere in which to play out the endgame of a Scandinavian political-corporate drama. But this tightly-wound finale hadn’t been lifted from the closing pages of a Nordic thriller, nor were its actors performing for a television audience. They were fighting a real-life, minute-by-minute battle to bring SAS Group back from the brink of collapse.
  • AB25: Births, deaths and marriages

    News | 25 Nov 2010 21:58 | Graham Dunn

    The past 25 years have seen the rise to prominence on the global stage of low-cost airlines, mega-Gulf carriers, Asian and Latin American operators. But while most of the familiar names have lasted the course, some notables have fallen by the wayside during the journey
  • INTERIORS: Sarah DaVanzo opens APEX

    News | 13 Sep 2010 23:58 | Jon Ostrower

    Are you an egg or a snowflake? That was the provocative and perhaps confusing question posed for the opening session of APEX by keynote speaker Sarah...
  • SAS banks on new fare concept to drive up loads

    News | 07 Oct 2005 16:15 | David Kaminski-Morrow

    <body lang=EN-US style='tab-interval:36.0pt'> <div class=Section1> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>SAS Group’s mainline carrier Scandinavian Airlines is encouraged by early signs that its new tailored fare structure is proving popular with passengers.</p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>The carrier introduced a scheme at the beginning of September under which passengers can combine any of its three different classes of one-way fare – business, economy flex, or economy – in a single journey. A passenger might, for example, require an outbound business ticket but the benefits of an inbound economy fare.</p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Scandinavian Airlines, which is <span class=spelle>prioritising</span> load factor ahead of yield as it recovers from a prolonged period of losses, claims that travel agents are findin
  • SAS launches one-way fares

    News | 26 Aug 2005 00:00

    <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>SAS is the latest European network carrier to introduce the cheap variety of one-way fares made so popular by low-cost carriers. The one-way tickets will be available across its European destinations and restrictions such as Saturday night stopovers have been eliminated.</SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US>The Scandinavian carrier follows Aer Lingus, bmi and British Airways with one-way tickets. It has some experience with them through its Snowflake low-cost carrier experiment over the past two years, and has been testing them on its </SPAN><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:City><st1:place><SPAN lang=EN-US>Copenhagen</SPAN></st1:place></st1:City><SPAN lang=EN-US> to </SPAN><st1:State><st1:place><SPAN lang=EN-US>Madrid</SPAN></st1:place></st1:State><SPAN lang=EN-US> route, says Per Moller-Jensen, SAS vice-president </SPAN><st1:place>
  • BMI explores using budget arm to market mainline flights

    News | 23 May 2005 17:18 | David Kaminski-Morrow

    <body lang=EN-GB style='tab-interval:36.0pt'> <div class=Section1> <div> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region></st1:country-region></st1:place> carrier BMI is studying ways for its budget arm <span class=SpellE><span class=spelle>BMIbaby</span></span> to support the mainline airline’s sales and marketing as part of BMI’s strategic shift in the direction of low-cost operations.</p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>The carrier today unveiled plans to move to all-economy European operations out of London Heathrow and to introduce paid-for catering and a simplified fare structure, with some ticket prices comparable to those of <span class=SpellE><span class=spelle>BMIbaby</span>.</span></p> <p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>In an internal communicatio