Top News on shashank nigam

  • ​OPINION: How wi-fi policy could threaten airline brands


    In November 2014, Jeremy Gutsche, a well known Canadian entrepreneur, was on a Singapore Airlines Airbus A380 flight from London to Singapore. A busy executive, he was happy that there was wi-fi available on his flight.


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  • Standing up for new seats


    Will the vanguard nature of Asian carriers open the door to vertical and stacked sleeper seat designs on aircraft?


  • Connectivity explored as AirAsia X mulls long-term IFE&C strategy


    <p>Malaysian long-haul low-cost carrier AirAsia X is exploring the possibility of equipping its newly-ordered Airbus...


  • News Listings for shashank nigam

  • ​OPINION: How wi-fi policy could threaten airline brands

    News | 10 Feb 2015 14:15 | Shashank Nigam

    In November 2014, Jeremy Gutsche, a well known Canadian entrepreneur, was on a Singapore Airlines Airbus A380 flight from London to Singapore. A busy executive, he was happy that there was wi-fi available on his flight.http://www.flightglobal.com/news/articles/OPINION-How-wi-fi-policy-could-threaten-airline-brands-407936/
  • ANALYSIS: Why airlines must adapt to social media evolution

    News | 20 Feb 2013 15:55

    As more airlines engage with the likes of Facebook and Twitter, those that want to stay ahead must embrace opportunities offered by mobile and on-board wi-fi in order to transform their social media relationships into real-world loyaltyhttp://www.flightglobal.com/news/articles/ANALYSIS-Why-airlines-must-adapt-to-social-media-evolution-382549/
  • FEEDBACK: The connected traveller has arrived, now airlines must drive results

    News | 27 Jun 2012 13:17

    Passengers can now access wi-fi across almost every part of thier travel journey. Meeting these expectations for connectivity is both a challenge for airlines and airports to live up to, but also an opportunity to add value and drive ancillary revenues.http://www.flightglobal.com/news/articles/FEEDBACK-The-connected-traveller-has-arrived-now-airlines-must-drive-results-373467/
  • FEEDBACK: Cult relationship management in the social media age

    News | 20 Feb 2012 14:10 | Shashank Nigam

    With large numbers of people who are not flying with an airline able to drive significant business to or away from it through social media, SimpliFlying chief executive Shashank Nigam looks at the importance of cult relationship managementhttp://www.flightglobal.com/news/articles/FEEDBACK-Cult-relationship-management-in-the-social-media-age-368512/
  • Feedback: SimpliFlying's Shashank Nigam on virtual returns

    News | 18 Apr 2011 16:54

    As airlines increasingly embrace social media as part of their market strategies, Shashank Nigam of brand strategy consultancy SimpliFlying asks: is getting...http://www.flightglobal.com/news/articles/Feedback-SimpliFlyings-Shashank-Nigam-on-virtual-returns-355696/
  • Marketing special report: Going Viral

    News | 22 Feb 2011 13:00 | Mary Kirby

    What does it take for a video campaign to be a runaway success - and can an airline really measure the impact of the 'feel-good factor' on its bottom line?http://www.flightglobal.com/news/articles/Marketing-special-report-Going-Viral-353452/