
The JP airline-fleets directory has been the industry’s bible for more than 40 years, used by professionals and enthusiasts alike to find data on individual aircraft down to registration and serial number.
The 800-page book is published annually on 1st June, providing details on more than 60,000 aircraft in the fleets of over 6,000 air operators, together with a 32-page colour section of aviation photography. JP airline-fleets is also published as a PDF on CD, packaged in a retail display case.
Known and valued by air transport professionals and enthusiasts the world over, JP airline-fleets provides a unique advertising opportunity with a truly annual shelf-life.
Circulation
JP airline-fleets is distributed both direct to individuals/businesses and also through an international network of specialist book trade distributors. The directory and CD reach a truly global audience, with sales of more than 9,000 copies:
| |
Europe |
USA |
RoW |
Total |
| JP airline-fleets book |
5,000 |
1,000 |
1,000 |
7,000 |
| JP airline-fleets CD |
1,500 |
500 |
500 |
2,500 |
| Total |
6,500 |
1,500 |
1,500 |
9,500 |
Readership Profile
The directory is used by a wide range of businesses and individuals. For example, airports and air traffic service providers typically use the book to check aircraft and operator details. Airline fleet departments and jet chartering services are also key users.
Since copies of the directory are sold through a mix of channels it is not possible to give precise readership data for each edition. However, evidence from direct orders together with feedback from the book trade suggest that the circulation breaks down broadly as follows:
• 50% - Enthusiast
• 25% - Airline services
• 10% - Airline operators
• 10% - ATC & airport
• 5% - Other
Note that with a cover price of some $80 per copy, the directory is valued by the readership and businesses will typically share single copies among many users within a department.
Advertising Rates
A range of advertising positions are offered, although note that many special positions are booked well in advance by regular advertisers and may not always be available We are also happy to discuss other special positions or insertions, such as a book mark.
| |
£ |
$ |
€ |
| Covers |
|
|
|
| Outside back (directory & CD case) |
3,500 |
7,000 |
4,375 |
| Inside front/back |
2,500 |
5,000 |
3,125 |
| Colour section |
|
|
|
| Whole page |
1,700 |
3,400 |
2,125 |
| Half page |
900 |
1,800 |
1,125 |
| B & W directory sections |
|
|
|
| Half page B & W |
300 |
600 |
375 |
| Spine |
|
|
|
| Logo on directory (+ CD case) |
500 |
1,000 |
625 |
| Mechanical Data (mm) |
| A4 directory page |
210 x 297 |
| 14 directory page with bleed |
216 x 303 |
| Half page |
210 x 148 |
| CD display case |
|
| Back cover |
183 x 129 |
| Back cover with bleed |
186 x 132 |
Buy JP airline-fleets