Web Analytics measure of visitors’ journey once on the website to track website performance.
Visits measures the total number of times users come to a website. If the user is idle for approx. 30 minutes then they are counted as another visit when they proceed.
Unique Users is a measure of individuals visiting a website in a given time period so that they can only be counted once however many times they visited. For example in a month you may have visited a website 12 times but you are counted as 1 unique user.
Page Impressions measure how many pages were viewed by a user. 1 advert on a page will gain 1 impression whilst the user is viewing that page.
Web advertisements are different advertisements shown in the web site. They are different shapes and sizes. Web advertisements are measured in pixels and the advertisement rates are usually quoted per CPM. Pixel or picture element is a smallest image unit. If you look at a digital image closely you can see that the image is created of small blocks. These blocks are pixels. Pixels are used to measure images such as web advertisements. For example button advertisement is 120 pixels wide and 60 pixels high.
CPM stands for Cost Per 1,000 impressions (mille in Latin is 1,000). So it is how much an advertiser pays for thousand times their advertisement is seen on a page, which is measured by ad impressions.
Banners are long rectangular boxes on a webpage containing text, images or animations. When a user clicks on the banner they are sent through to the advertisers website or a advertisers landing page.
Leader Board is a type of banner ad, lying across top of the page. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content.
Buttons are small square boxes on a webpage containing text, images or animations.