Any corporate title should be answering one simple question: Does the magazine reach the right people at all of the right companies? In the aviation market that means being able to prove that the publication is received and read by key executives in all of the top carriers. It is a test in which Airline Business has always scored highly.
And we continue to ensure that our circulation is being rigorously tested against the size and shape of the industry itself.
Our mission is to reach the boardroom of every airline in the world. And today we count over 18,000 airline readers in 900 airlines worldwide. But because the industry is concentrated, we also need to stay focused on covering the leading players in the greatest depth. That is why the Airline Business circulation is mapped against our ranking of the top 200 passenger carriers and firm rules put in place to ensure that this shape is maintained.
