In an era of instant facts and opinion, reader interactivity, Twitter, blogs and Facebook, how does a weekly magazine – which has its origins in the age of Bleriot, Cody and the Wrights – meet the information and marketing needs of the industry in 2010?
Quite simply, by being a vehicle for the very best in aerospace and aviation journalism, much the same as we have been since our first issue in 1909.
If the internet is a Mach 2.0 fighter in terms of speed of information delivery, then print is the stately ocean liner, taking its time but doing it with great authority and style.
We may not be first with the news in 2010, but our tens of thousands of readers know that Flight International is a trusted, well-written and insightful window into what matters in the world of aerospace.
These readers include decision-makers, opinion-formers and other professionals in every sector of the industry and in every part of the world. Where ever you turn up, from remote air bases in Australia to corporate boardrooms in Washington DC and from crew briefing rooms to design offices, you will find well-thumbed copies of Flight International.
This year’s feature calendar has all our regular special features from our twice-yearly analyses of airline safety to World Air Forces. We have special scene-setter packages ahead of the major air shows and events such as Farnborough, ILA, EBACE and NBAA. There are seven of our unique aircraft cutaway drawings, with accompanying technical descriptions and country focuses on the likes of Germany, Italy, Switzerland and the UK.
And, throughout the year there will be plenty topical surprises too, which you can keep track of via our regular feature updates, giving you plenty opportunity to target your advertising message most effectively.
We hope you go on enjoying Flight International as we sail into our second century, as determined as ever to remain the best aerospace magazine in the world and with our eyes fixed on the promise of the future as the glories our our past.
