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Industry Resources

Delivering the right message, to the right audience, at the right time

Industry Resources is an online service designed to provide Flightglobal.com visitors with the most up-to-date information on leading products, trends and services from companies within the aerospace and aviation industry.

 

Industry resources will ensure that whenever there is any editorial content that appears on Flightglobal.com that is relevant to your business we can now publish your most relevant sales and marketing content adjacent to it, in a format you control. Your company does not have to be mentioned in the article to appear, the article merely has to be relevant to your business/products/services.

 

For the first time, you can educate and influence your customers and potential customers with your most relevant marketing messages at the right time, ensuring you not only raise awareness of your products and services but also engage with your target audience when they are most receptive to your communications.

 

Here is how it works:

1. A user clicks on a Flightglobal.com article which is of interest to them.

 

2. Contextual related links appear next to the editorial article from advertiser's with relevant marketing information. The user clicks on the related links for additional information, products or services related to the article.

 

 

 

 3. The advertiser's message related to the article is delivered to the user without leaving Flightglobal.com.

 

 

 

4. Your customers and prospects will also be driven to your content on Flightglobal.com via the fully searchable Industry Resources directory, linked and promoted extensively from the Flightglobal home page and channel home pages.

Industry Resources Picture 1 Small Advertiser's relevant message appears as a contextual link beside article. Click to view larger image
Industry Resources Picture 2 Small The advertiser's message is displayed. Click to view larger image.

 

 

 

5. In addition your content will benefit from SEO (Search Engine Optimisation), resulting in your content naturally ranking higher with search engines such as Google.

 

Not only will your company site benefit from better search engine ranking but your custom built Industry Resources microsite will also rank highly resulting in double the opportunity for increased traffic to your site. You Industry Resources microsite is actually more likely to rank higher with the search engines than your own company site.

Industry Resources Picture 3 Your content will benefit from Search Engine Optimisation. Click to view a larger image.
The programme includes:

  • A custom built industry resources microsite published on Flightglobal.com

  • 20 web pages of content

  • Regular updates to the microsite. As your site is updated, so is the microsite

  • Press release publishing - your press releases are published within 24 hours

  • Unlimited amount of related links from your content to relevant Flightglobal.com editorial articles

  • SEO Benefits - significantly helps with your corporate search engine optimisation

  • A dedicated content and account manager to manage your site

  • Easy set up - no resource is required, you just need to approve your content and site

  • Full monthly metric reporting on results

The Industry Resources programmes ensures the web works as hard as possible for you and enables you to evaluate the ROI and understand what marketing material is working hardest for you.

 

 

For more information or to take part in the Industry Resources programme contact Mark Hillier on +44 (0) 20 8652 8022 or email mark.hillier@flightglobal.com.