Circulation
JP airline-fleets is distributed both direct to individuals/businesses and also through an international network of specialist book trade distributors. The directory and CD reach a truly global audience, with sales of more than 9,000 copies:
| | | | | |
|---|
| | Europe | USA | RoW | Total |
| JP airline-fleets book | 5,000 | 1,000 | 1,000 | 7,000 |
| JP airline-fleets CD | 1,500 | 500 | 500 | 2,500 |
| Total | 6,500 | 1,500 | 1,500 | 9,500 |
Readership profile
The directory is used by a wide range of businesses and individuals. For example, airports and air traffic service providers typically use the book to check aircraft and operator details. Airline fleet departments and jet chartering services are also key users.
Since copies of the directory are sold through a mix of channels it is not possible to give precise readership data for each edition. However, evidence from direct orders together with feedback from the book trade suggest that the circulation breaks down broadly as follows:
| |
|---|
| Profile | Share |
| Enthusiast | 50% |
| Airline services | 25% |
| Airline operators | 10% |
| ATC & airport | 10% |
| Other | 5% |
Note that with a cover price of some $80 per copy, the directory is valued by the readership and businesses will typically share single copies among many users within a department.
