Jet Aviation will open a fixed-base operation in mainland China within 12 months and look to develop further outlets in the country as demand grows.
"We plan to enter the Chinese market very soon," says Christof Spath, senior vice president for business aviation maintenance for Europe, the Middle East and Asia.
However, the Swiss business aviation services company, which has been in the region for 15 years with an FBO in Singapore and a sales and management office in Hong Kong, will avoid expanding too quickly. Any growth will be carried out in a "structured way", says Spath, speaking at the show yesterday.
"When we set up in Hong Kong 10 years ago we thought we could just do a cut and paste of what we had been doing very successfully in Europe," says Jurg Reuthinger, senior vice president for aircraft management for the region. "But it was a hard learning process. The environment here is very different. The regulatory climate in different. The business cultures are different."