Accenture to develop new IT system for SIA

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Singapore Airlines has awarded a major contract to Accenture for the development of a new IT system to enable the airline to better serve its customers.

Under the agreement, the management consulting and technology provider will develop a Customer Experience Management (CEM) system, with implementation scheduled for the second half of 2014.

"The new system will help staff across different touch points to more quickly understand a customer's needs, creating opportunities to deliver the right service with greater efficiency. The system will also provide the foundation to enhance analytical capabilities in a later phase," SIA said in a statement.

Training for all frontline staff has commenced under the CEM programme.

The airline however did not specify the contract's value.