Singapore Airlines has awarded a major contract to Accenture for the development of a new IT system to enable the airline to better serve its customers.
Under the agreement, the management consulting and technology provider will develop a Customer Experience Management (CEM) system, with implementation scheduled for the second half of 2014.
"The new system will help staff across different touch points to more quickly understand a customer's needs, creating opportunities to deliver the right service with greater efficiency. The system will also provide the foundation to enhance analytical capabilities in a later phase," SIA said in a statement.
Training for all frontline staff has commenced under the CEM programme.
The airline however did not specify the contract's value.