Irish regional carrier Aer Arann is to change its corporate name to Stobart Air.
The transition to the new moniker will be completed by year-end, says the Dublin-based airline, which will continue to operate as Aer Lingus Regional.
As Stobart Air, it aims to "become a specialist in franchise or contract flying for major European airlines" and to "double its passenger numbers within five years".
Aer Arann is 45%-owned by UK-based Stobart Group, which has partially sold off its transport and distribution division in order to reposition as an infrastructure and support services group.
Stobart counts among its aviation assets the UK's London Southend and Carlisle airports. It also supplies air freight, maintenance and airport services.
Aer Arann, as part of its new strategy, foresees "leveraging its connection with London Southend" and "advancing growth with its other airport partners, including Dublin, Cork and Shannon airports".
Flightglobal's Ascend Online database lists Aer Arann's active fleet as comprising three ATR 42s and nine ATR 72s: six -600s, two -500s and one -200. The airline has a further two -600s on order and holds options for four.