Mexican regional airline Aeromar has received US government approval to re-launch routes to Texas after previously abandoning the Mexico-USA market in response to increasing competition from Interjet and Aeromexico.
The US Department of Transportation (DOT) has authorised Aeromar to fly to three cities in Texas - Harlingen, McAllen and San Antonio.
Aeromar plans to begin flights between Mexico City and McAllen from 15 March 2013, according to its DOT application, and wishes to operate from San Antonio to San Luis Potosi, Manzanillo and Saltillo, Harlingen to Saltillo, Tampico and Ciudad Victoria and McAllen to Saltillo, Tampico and Ciudad Victoria.
There are currently no competitors on any of the eight new routes proposed by Aeromar, according to the Innovata database.
The Mexican carrier operates a fleet of two Bombardier CRJ200s and several ATR 42s, of which the oldest 42-300s will soon be replaced with ATR 72-600s acquired from Air Lease.
In November, Aeromar vice president of network planning Fabricio Cojuc Wolfowitz said the carrier would continue focusing on short-haul routes from Mexico City, but also seek to expand to new destinations in untapped, niche markets. He cited Texas' Rio Grande Valley and Poza Rica on Mexico's Gulf Coast.
The expansion strategy includes serving destinations ill-suited to the 100-seaters expected to be introduced by Interjet and Aeromexico Connect, Wolfowitz said. Interjet, for example, plans to introduce the Sukhoi SSJ100 Superjet in North America in 2013.