Bookings on Mexican regional carrier Aeromar's new service between Mexico City and McAllen, Texas, are looking "quite nice", say executives.
Fabricio Cojuc, senior vice-president of network planning and corporate development at the airline, says that the positive booking trend is based just on news reports and its own website announcing the service, at the Routes Americas 2013 forum in Cartagena on 10 February. He anticipates bookings to pick up after advertising starts today.
"Any way we look at it, it's going to do very well," he says.
Aeromar received renewed approval to serve Harlingen, McAllen and San Antonio from the US Department of Transportation (DOT) in December.
Cojuc says that the carrier would increase service to McAllen if the route proves successful before beginning flights to Harlingen or San Antonio. The amount of revenue that the route generates will determine its success, he says.
Aeromar will initially offer four-weekly flights between Mexico City and McAllen, as well as additional frequencies during holidays such as Easter. It will operate the flights on a 50-seat Bombardier CRJ200.