Air Canada today unveiled its new leisure carrier Rouge, which will start service on 1 July 2013 to European and Caribbean destinations.
The Air Canada Rouge fleet will consist of four aircraft transitioned from the Air Canada mainline fleet. The new carrier will operate two Boeing 767-300ER aircraft on transatlantic flights in a two-cabin configuration, as well as two Airbus A319 aircraft for domestic North America flights. The Airbus aircraft will be laid out in a one-class economy configuration with the option of additional legroom for some seats, while the 767s will feature a premium economy product.
The Rouge aircraft will be transferred from Air Canada when the mainline carrier receives two new 777-300ER aircraft in 2013.
The carrier will operate from Toronto Pearson International airport to Athens, Venice and Edinburgh, as well as several destinations in the Caribbean. Those cities include Punta Cana, Puerto Plata and Samana in the Dominican Republic; Kingston, Jamaica; San Jose and Liberia, Costa Rica and Varadero, Cayo Coco, Holguin and Santa Clara, Cuba. Air Canada Rouge will also fly nonstop from Montreal Trudeau airport to Athens.
Air Canada says that additional aircraft will be available to transition to the Rouge fleet once it receives its Boeing 787 in 2014. Rouge could operate up to 20 767-300ERs and 30 Airbus A319s. It plans to add new holiday destinations to its route network upon receiving the new aircraft.
Air Canada Rouge will create 200 new jobs in addition to the 900 employees that Air Canada is hiring to meet its own personnel requirements through 2013.