Air India to submit plan to increase domestic market share

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India's civil aviation minister Ajit Singh has asked flag carrier Air India to submit a detailed plan to increase its market share in the domestic passenger sector.

The proposed plan has to include monthly market share targets with strategies to achieve these targets for the next year, Singh said in a statement. He has also asked Air India to come up with strategies to best utilise its aircraft.

Singh noted that Air India's market share in the domestic sector for August remained at 18.2%, which is the same as July's figure, and emphasised that efforts have to be made by the airline to regain its number one position.

Low-cost carrier IndiGo accounted for the largest August domestic market share with 27.6%, while Jet Airways and SpiceJet had a 18.7% and 18.5% share of the market respectively.

Air India was fourth with 18.2%, while GoAir, Jet Airways subsidiary JetLite and Kingfisher Airlines held 7.4%, 6.5% and 3.2% of the market respectively.