Philippine Airlines (PAL) will rebrand low-cost carrier (LCC) Airphil Express as PAL Express from 15 March.
The rebranding builds on the alliance that Airphil Express has with PAL and will improve and align its service standards and product offerings with the country's flag carrier, says the airline.
"It's not just a name change, but an alignment of two standards into one. With this rebranding, PAL and PAL Express will be full-service carriers in terms of service, but LCC in terms of managing costs," says PAL's president Ramon Ang.
The two carriers, however, will remain independent entities despite the rebranding. Both will continue to operate services with its own pilot and cabin crews.
Data from Flightglobal Pro shows that Airphil Express operates 15 Airbus A320 aircraft, and nine Bombardier Dash 8 Q300s and Q400s turboprops. Philippine Airlines operates 19 A320 family aircraft, eight A330-300s, four A340-300s, five Boeing 747-400s and four 777-300ERs.