GE Aviation and Aviation Industry Corporation of China (AVIC) have rebranded their avionics joint venture business as Aviage Systems, which will provide the major systems for the Comac C919.
"The brand launch and the debut at the air show mark a new chapter for our company and represent a fantastic opportunity for us all to do something game-changing," says Aviage general manager Nate Manning, who announced the new brand at Airshow China.
GE and AVIC first partnered in 2009 to form the joint venture company to focus on producing civil avionics products and services, and in 2011 the company was selected by Comac to provide core processing, display, onboard maintenance and flight recording systems and avionics on the C919.
GE has indicated that it has a desire to expand the Aviage brand outside of China in the future.
"This is a global business and we are very excited about it," says GE's president and chief executive for greater China, Mark Hutchinson.
Manning also says that the business could eventually expand its products and services into the business and general aviation markets.
"We just happen to be starting in the air transport business," he says.