AirTran in talks with IFE vendors

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AirTran Airways is in talks with in-flight entertainment (IFE) manufacturers to bring a new system onboard its aircraft.

The low-cost carrier currently offers on-board entertainment in the form of satellite radio. JetBlue Airways subsidiary LiveTV handled the installations.

However, as a growing number of carries bring television, movies and other advanced IFE on board their aircraft, the carrier is seeking an additional solution.

"We'll have to look at something more. The radio is just not enough," says AirTran chief executive Bob Fornaro in an interview with ATI sister publication Airline Business.

"We're talking to various [IFE] companies and we should have a decision in a few months".

The company has not said if it will bring in-flight Internet onboard. Fellow Atlanta-hubbed carrier Delta Air Lines is going fleet-wide with installation of Aircell's Gogo service.

JetBlue, Frontier and Canada's WestJet offer LiveTV's live television system. Continental Airlines this quarter will launch LiveTV's latest generation offering, LTV3, on its domestic Boeing narrowbodies.