Alaska Airlines announced today that it would expand its Hawaiian flying from the California Bay Area in March 2011 with new service to Lihue, on the island of Kauai.
The carrier plans to launch three weekly flights from San Jose to Lihue beginning on 27 March, with the inauguration of four weekly flights from Oakland starting the following day. Both flights will be operated with 737-800 aircraft.
While the Seattle-based carrier does not face any direct competition on the routes, United Airlines flies to Lihue daily from its San Francisco hub with 757-200s, according to the Innovata database.
The Oakland to Lihue route was once flown by now-defunct ATA Airlines.
Alakska already flies to Kona and Kahului from both Oakland and San Jose.