Alaska, Delta to expand marketing agreement

Washington DC
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Alaska Air Group and Delta Air Lines have inked an expanded marketing alliance, following regulatory approval of Delta's merger with fellow Alaska codeshare partner Northwest Airlines.

"The agreement is very similar to the Northwest-Alaska agreement - it simply extends it to a broader base of flights and adds additional customer benefits not previously available to Northwest and Alaska customers, including an expanded lounge agreement and elite reciprocity for customers who have reached Platinum or Gold status in either airline's frequent flier program," a Delta spokesman says.

In September 2004 Alaska Airlines and regional partner Horizon Air signed marketing and codesharing agreements with Delta. The agreement covered "several hundred" of each others' flights and shared frequent flyer benefits.

"Currently, codesharing by Delta, including Northwest, extends to more than 100 markets served by Alaska, including Horizon, and codesharing by Alaska extends to more than 30 markets served by Delta," the Delta spokesman says.

The marketing expansion is the latest agreement between the Seattle and Atlanta companies.

In July 2008, Delta maintenance arm Delta TechOps won a seven-year, $200 million overhaul agreement covering Alaska Airline's CFM International CFM56-7 engines powering its Boeing 737-700s/900s.