Allegiant loyalty programme coming later in 2013

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Allegiant Air intends to launch a customer loyalty programme in the second half of 2013, a move by the Las Vegas-based carrier to better enhance its interaction with customers.

Speaking at the Bank of America Merrill Lynch 2013 Global Transportation Conference in Boston on 15 May, Allegiant senior vice-president of planning Jude Bricker says that the programme could have a material effect on the carrier's ability to generate ancillary revenue.

Bricker's presentation at the conference also noted that the carrier expects to rollout an Allegiant-branded credit card.

He offered few other details.

Because Allegiant sells the majority of its tickets and other products on its website and not through global distribution systems, the airline must continually focus on improving its online interaction with customers, Bricker says.

The airline did not immediately return a call requesting more information.