Low-cost carrier Allegiant Air will not start its planned non-stop route between Monterey, California, and Honolulu in November, following poor response to the new flight.
The Las Vegas-based carrier had announced in May that it would launch the weekly flight from 16 November. Allegiant first started serving Hawaii in June.
Allegiant confirms the cancellation of the Monterey route, saying: "Unfortunately, we did not see the demand we anticipated for this route."
Monterey Regional Airport says that it is "very disappointed" with Allegiant's decision. "This announcement took us by surprise. We were excited about bringing this service to the region's residents and also the opportunity of attracting more visitors to the area," says the airport's general manager Tom Greer.
Allegiant already serves Monterey, with flights to Las Vegas.
The airline has steadily announced new Hawaii flights in recent months since it secured authorisation to launch flights to the island state.
Excluding the scrapped Monterey route, the airline will serve nine US mainland cities from Hawaii by February 2013. These are: Las Vegas (Nevada), Fresno (California), Bellingham (Washington), Eugene (Oregon), Santa Maria (California), Stockton (California), Spokane (Washington), Boise (Idaho) and Phoenix-Mesa (Arizona). It has so far announced or launched operations on 10 routes to Hawaii, excluding Monterey.