ALTA: Aeromar upbeat on Texan fortunes

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Mexican carrier Aeromar says its McAllen route is performing strongly less than a year after services to the south Texan city were launched.

"If it continues to perform as it’s looking now, we’d consider setting up a small base there," says Fabricio Cojuc, chief planning and commercial officer at the Mexico City-based airline. "The new route to San Luis Potosi will be the test to see if it’s viable."

Flights between McAllen and Mexico City were started with a 50-seat Bombardier CRJ200 in March, and the route's performance has been driven by customers who live in the Texan city but work for or own companies south of the border.

Aeromar begins San Luis Potosi flights today.

The carrier’s Austin-Mexico City service, which began in October, is performing in line with expectations, driven by US point-of-sale business customers, says Cojuc.

Domestically, Aeromar is in talks with the city of Monclova in northern Mexico and local business leaders about beginning services to Mexico City in the first quarter of 2014, he says.

Aeromar is also in discussions to buy a third CRJ200 to support its growth plans. The aircraft could enter the fleet as early as January 2014 if a deal is reached, says Cojuc.

The carrier’s ATR 72-600s are performing well, with average daily utilisation above 8h a day, he says. The first aircraft was delivered in June.

"They’ve given us some very nice flexibility, despite only having two," says Cojuc. Aeromar has used the aircraft to add capacity at peak times but also for convention and corporate charters, as well as aiding with relief efforts after hurricane Raymond hit Acapulco in October.

Aeromar operates 14 ATR 42s, two ATR 72s and two CRJ200s, Flightglobal’s Ascend Online database shows.