ALTA: JetBlue pushes Fly-fi launch to year-end

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JetBlue Airways aims to launch its on-board wi-fi system, called Fly-fi, by year-end.

The airline said last month it was "weeks" away from the commercial roll-out of the product, but JetBlue's chief commercial officer Robin Hayes now tells Flightglobal Pro it will happen by the end of 2013.

"We are just finishing some last-minute testing," he says.

The New York-based low-cost airline previously said it would offer Fly-fi for free until 30 aircraft are fitted with the product. Hayes clarifies today that passengers who use Fly-fi for simple activities like browsing the internet will get it for free. But travellers who are streaming videos will have to pay, says Hayes.

He declines to specify the charge but says it will be a small amount.

JetBlue is rolling out wi-fi on its fleet as part of a wider strategy to attract more business travellers.