ATR is aiming to build on its already strong market presence in Latin America as it targets opportunities for both fleet replacement and growth.
"Latin America and the Caribbean has been a very important region for ATR for a number of years," says the manufacturer’s head of global sales, John Moore. "Today we’ve got about 30 customers with 170 aircraft in operation, representing about 20% of the global fleet. It’s also about 20% of our backlog – about 50-plus aircraft."
In its own market segment (turboprops), ATR holds a 90% market share, which Moore says is driven by the ATR’s economics which suit the high-cycle nature of operations in the region. Key ATR operators in the region include Aeromar of Mexico, AviancaTaca and Azul, as well as Caribbean Airlines and LIAT in the Caribbean.
"What’s also helped us in this market is the lessor orders we have. We’ve been able to complement our marketing and financing approach using the lessor aircraft in some of our campaigns," says Moore.
"There are opportunities for fleet renewal with some of the smaller turboprop operators in the region, as well as for growth. Saetena of Colombia, which started by taking used ATRs, is now up to 10 aircraft and eventually could evolve into new aircraft," he adds.
To assist with its support of the region, ATR is relocating its North American centre from Washington DC to Miami at the end of the year. The manufacturer’s regional spares centre is already located in the Florida city.