Amadeus has acquired the customer relationship management and loyalty solutions division of Turkey-based Hitit Computer Services.
Called Hitit Loyalty, the division will be fully integrated into Amadeus' airline IT business this year, says Amadeus.
More than half of Hitit Loyalty's existing customers are also users of Amadeus Altea, a passenger service system used by airlines.
"Amadeus intends to use the acquisition to drive a new IT revenue stream by adding and enhancing loyalty capability to optimise the attraction and retention of loyal airline customers throughout the airline value chain and through all stages and interactions of customers' journeys. This diversification will span airlines' frequent flyer, corporate, partnership and alliance management needs," says Amadeus.
Hitit Loyalty will be renamed Amadeus IT Services, Turkey.